Hello,
I’m a Venezuelan/Czech designer based in Amsterdam. My work encompasses design, strategy and leadership in digital product design, user experience and brand strategy for large and small organisations. I’ve led design projects in technology, finance, retail, governments among other industries, including clients such as: CocaCola, MercadoLibre, YPF, Mercedes Benz, the Inter-American Development Bank, the City of Buenos Aires and the Human Rights Museum of Canada.
During the past 15 years I’ve managed creative teams in design agencies, co-founded my own multidisciplinary design consultancy in Buenos Aires, and currently I work as a Principal Designer at Booking.com in Amsterdam.
Some of my work
Driving transformation at Booking.com
As part of the design leadership team at Booking.com, I partner with design, product and tech leaders across the organisation to design user experiences for B2B and B2C products at scale… Read more
Rethinking Mercadolibre’s customer experience
In partnership with the design and tech leadership of Mercadolibre—the largest e-commerce site in Latin America—I led design thinking programs involving designers, developers… Read more
Leading design at BrandCrew
I co-founded and led design in BrandCrew, an independent branding firm in Buenos Aires, focused on corporate identity development and brand innovation. With BrandCrew I worked… Read more