I co-founded and led design in BrandCrew, an independent branding firm in Buenos Aires, focused on corporate identity development and brand innovation. With BrandCrew I worked for clients from corporate, cultural, government and other industries including large corporations, startups and grassroots community development initiatives. Find below some examples of my work there.
Newlink
Based in more than 5 counties across America, Newlink is a communication and marketing firm that combines talent, processes and tools to achieve measurable, transformative results.
Brand Identity, Brand Architecture & Strategy, Environmental Design, UX and UI
The challenge
Newlink approached us to create a visual identity and a strategy to unify and articulate all of their products and areas resulting from the last years of company growth. The challenge was to create a consistent and unified identity capable to reflect the concept of “Always adapting and continous change” that Newlink embraced.
My role
I worked together with the key stakeholders of the company to realign the company product offerings and their brand architecture to suit their goals and complexity. As the design director I was responsible for the entire project from the strategy to the graphic execution.
Melicidade
33000 m2, R$105 millions investment and capacity for 2000 people. Melicidade is the new San Pablo headquarters of Mercalibre, one of the biggest tech companies from LATAM with more than 3600 employees.
Environmental Design & Way-finding, Typography & Icon design, User Experience
The challenge
Mercadolibre contacted us to design the wayfinding system of Melicidade around its employees needs and interests. We designed a system capable to merge in the already built structure rather than adding new supports, in this way we took advantage of the industrial nature of the space and display the relevant information for the users at the same time that we added identity to the space.
My role
In association with Juan Pablo Treddicce I was responsible for the design and implementation of the entire project, we worked together in the strategic thinking, the environmental design and the signage system. Also I worked in-site with the architects and contractors to supervise the project implementation.
Nubimetrics
Nubimetrics is a SaaS Big Data & Predictive Analytics Solution for e-commerce. It provides access to high quality information that is key in the decision-making process of sellers and brands that use online sales for their businesses.
UX & UI design, Data Visualisation, Brand identity
The challenge
Nubimetrics approached us initially to design the interface of their platform. After a couple of meetings we were so involved with the project that we worked together in the entire redesign of their products and brand identity. For the new interface we designed huge amounts of data graphics, components, icons and more. The big challenge was to take something very complex and tons of data and present it in a simple and clean interface for web and mobile platforms.
My role
I worked together with the Nubimetrcis founders designing the data visualization, their brand identity, UI and UX design and helping them on how to promote their company.
TEDxEd
TEDxRíodelaPlataED 2015 is a TEDx event entirely dedicated to ideas that can help transform education organized by TEDxRíodelaPlata in Buenos Aires, Argentina.
Identity design, editorial design, environmental design
The challenge
As part of preparations for TEDxRíodelaPlataED 2015 identity we invited a group of teenagers and ask them to answer a single question: “What is education for you?” Using thenounproject.com platform as the graphic resource, we’ve selected a group of icons from different authors that worked as “the alphabet” and through which the participants represented different concepts that respond to the initial question, creating visual sentences, graphic metaphors that were used to create the event identity.
My role
As the responsible for the TEDxRiodelaPlata identity from 2010 until 2016 my role was to direct the entire project, from the ideation of the workshops to the final graphic implementation, leading a creative team and working with them in the execution.
If you want to learn more or discuss in depth case studies, let’s talk